Magic Bookshelf Online

Exploring the Children’s Reading World with Parents and Educators – magicbookshelfonline.com

Coffee for a cause October 27, 2008

Eight O’Clock Coffee, that good budget standby in the coffee/tea aisle at the grocery store, is sweetening the old coffee pot by donating a percentage of sales to First Book, a program that gives new books to children from low-income families.

According to the official press release, “Through November 30th, for every household that registers and every qualifying product code recorded for their new Accumul8 Rewards Program, Eight O’Clock Coffee will make a donation to First Book on behalf of that household.  To double the impact, Candlewick Press will match Eight O’Clock Coffee’s donation book-for-book to bring a total of 8,000 new books to children in need nationwide. “

Candlewick is an often innovative juvenile book publisher that recently released the impressive children’s nonfiction tome Our White House: Looking In, Looking Out in September, just in time for the spicy election season. We reviewed it here.

So click here to register for the Accumul8 Rewards Program. (You can also navigate to the Eight O’Clock icon at the left of the First Book home page.) And you won’t be cutting corners on your home-brew coffee taste either. I’ll vouch for that. Though I typically turn to Eight O’Clock brand in a tight budget week, and choose more colorfully packaged good-cause-looking coffees, I always wonder why I don’t stick with Eight O’Clock more, given its good taste.

Although I will say this is the best cause I’ve seen coffee uphold, to date.

posted by Janie McQueen, author of The New Magic Bookshelf: Finding Great Books Your Child Will Treasure Forever

visit www.magicbookshelfonline.com

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